The rise of social media has revolutionized digital marketing. This has significantly changed the ways people market their brands online. Brand promotion on social platforms now plays a major role in shaping a brand’s sales strategy. With such ideas, the rising digital strategist Maharshi Desai has been creating ripples in digital marketing with his over-the-top promotion strategies. His birthplace being Gujarat, Maharshi has had the opportunity to meet Mr. Narendra Modi (https://www.narendramodi.in/) during his tenure as the CM of Gujarat, at a very young age of 17. Since then, over a period of time, after meeting him multiple times, PM Modi has become a source of his inspiration. Maharshi then went on to establish a non-governmental social organization named ‘Namo group Foundation’ (https://namogroupfoundation.com) in the year 2013. Reportedly, the group is now huge and around 1.5 lakh people are its members. These members belong to over 19 states in India. Some members situated abroad in America, England, Canada, Australia, South Africa, and Dubai.
Under the leadership of Maharshi, Namo Group Foundation has initiated several social activities on the national and international fronts, the main motives of which remain to be encouraging the citizens, especially the youth of India to practice the principles of Unity, Patriotism, and Social Service. Several initiatives were also undertaken to spread awareness regarding elections, voting rights, employment opportunities, education, fundamental civil rights, general public awareness, and many more. A series of such successful initiatives meant for public awareness and social service lead to Desai’s increasing popularity in Gujarat and all over the nation. Maharshi is also the founder and chief editor of the timely magazine, ‘Namo Times Magazine’, (https://www.namotimes.in) started in 2013. He has also authored a book named ‘Yuva Josh’, published in 2018, portraying the inspiring tales of youth in Gujarati language. Desai has been leading the I.T. Cell of BJP (https://www.bjp.org) as District convener, since 2014 till the present day, uniting the BJP party with the general public through various social media platforms. In 2015, he founded ‘The Pride of India’ (https://www.theprideofindia.com) to celebrate and honor social service in various regions of India. In 2016, you also played an active part in the National Chhatra Sansad elections as a board member of the Student Union.
In the years 2016 and 2017, he subsequently went on to lay foundations for ‘Cricket Association for the Blind (Gujarat)’ and ‘Gujarat Blind Football federation (Gujarat)’ initiatives for the welfare and extended opportunities of the underprivileged blind people in national and international sports events. Constantly increasing his span of service and power, Maharshi is unstoppable. Inspiring not just the youth, but all of us irrespective of our age and field of work, with his determination, far-sight, and wisdom. With his passion and strategist mindset, Desai has now stepped into the arena of digital marketing. He has been strategizing movie promotions, advertising, P.R., celebrity management, Media, and brand promotions, in his quest for more exposure and creativity.